I have utilized more than 25 years of fashion business
expertise to provide innovative personal management to new and
experienced talent. Having a plan from day one is of the utmost importance to any model who wants a successful, long-term career. The fashion industry is driven by youth and trends that can make one
model a star and another yesterday’s news. Day rates and earnings
depend on changes in styles and looks and a modeling career can be
unexpectedly cut short. Only a very small percentage of all aspiring models actually make it to
the superstar level. However, with planning, solid understanding of the
business, and one-on-one personal guidance from our expert team, talent
can have enduring and lucrative careers. Most models lack experience to stay in control of their careers and end up getting lost in the innumerable sea of other models. We help our talent establish a strategy from day one based on our expertise and your expectations and goals. We
can become your voice in an otherwise difficult business. We are a
support system where we can develop and implement plans and bring them
to fruition through our networks of top hair, makeup, and stylist, as
well as world-class photographer, Matt Dunn. Our
vast pool of top agency contacts from around the world allows us to
match you with the agencies with whom your look will be the most
compatible.
We look forward to working with you and welcome a call from you.
“I believe in the power of the photo’s magic, the ability to touch
the soul with light and shadow; to excite through color and balance”.
“Through the eye of a photographer a glance becomes a romance, wind
becomes a dancer when introduced to fabric, and motion is stopped in a
heightened sense with the click of a shutter”. “I strive for that
split-second magic that happens when motion, mood and mystery by come
together to form powerful color, and black & white photographs”.
“The many forces within my life have influenced my vision”.” From the
early images I grew up seeing by Avedon and Skrebneski, my time living
in Paris and New York, the friends I adore from Milan to L.A., and the
compelling memory of Miami Beach; all have shaped me in quite an
indescribable way”. “I enjoy the challenge of creating modern images,
powerful visual stories that speak effectively of life and the many ways
we live it”.” Art, images, visual; it’s all is like water to me”. “I
need it to survive”. “Through the years I’ve taken many timely images
which have become timeless of women, movie-stars, and personalities.”
“I have photographed campaigns that I have charged tens of thousands
of dollars for and I have captured images that I have charged nothing
for”. “I love what I do for a living and direct that passion toward your
project”.
Take this simple test to see if you (or someone you know) shows the characteristics of a true professional.
1. Do you pay taxes on your income.You file estimated tax payments quarterly, file state sales tax, and you claim your income on your tax return? If you don’t, think about the number of people who see your “page” on Facebook. It won’t take long for the state and federal revenue people to connect your FB “business” with the fact that you don’t obey the law and report your income like a real professional.
2. Do you have a real website and Facebook doesn’t count? A website legitimizes you as someone who
will be around in a couple of years, and knows how to run a business.
3. Do you have an established post production workflow with backups and offsite storage? If not, what are you going to tell your clients when something trashes their images and don’t have the originals?
4. Do you have backup equipment? Say you drop your main camera/lens at a wedding. What will you do? Where is your backup gear? How will you respond in front of your client?
5. Do you set custom white balance and calibrate your monitors? If you don’t know what these are, that might explain why your images don’t produce consistent colors.
6. Do you don’t rely on filters, special effects, color gimmicks or other manipulation to give your images appeal? If they can’t stand on their own with basic post production, are they really
that good? Getting the exposure right “in camera” is a hallmark of a talented professional.
7. Do you work with reputable print labs and equipment to generate quality printed output and products? Your clients really do want prints. Are you going to let them produce terrible prints at the local giant store? Have you ever compared the difference?
8. Do you have insurance? You cover your equipment, liability, and errors and omissions. Stuff happens. Are you professional enough to be prepared?
9. Do you know how to use your camera outside of “Automatic”?
Can you estimate a manual exposure in bright sunlight? Do you know how to use a light meter? Can you calculate equivalent exposures across a range of ISO, shutter speed and f-stops? A professional can do that in her head.
10. Do you know how to use all kinds of light, natural and artificial? If you sell yourself as a “natural light” photographer, you may not have the skills to use supplemental light to create
good images. Use of on camera and off camera flashes is often a necessity.
11.Are your web/portfolio/sample images are clean? Are yours blown out, dull, out of balance, uninteresting or poorly composed? How do you know? Have you ever had another
photographer that you respect give you honest critique on your images? Your clients are not the best judge of image quality.
12.Do you use contracts and model releases for your sessions.
Do you realize you can be liable if you publish images that don’t have releases, particularly for minors?
13. Do you belong and actively participate in professional photography organizations? Are you in WPPI, PPA or a local group? If not, why not? These groups exist to provide guidance and fellowship and development to professionals of all levels.
14. Do you pursue continual education? What is the last photography class you have taken? Are you pursuing a degree or merit program? Do you teach or mentor other photographers? If not, why not? The best professionals continually grow and share with others.
15. Do you represent the business of photography professionally? This means that you charge a fair price, you don’t copy others’ work, you follow through on your commitments, produce quality products and services, and you treat other photographers with respect.
So how many of the 15 points did you get? How “professional” do you think you are? What can you do
to improve your standing in the photography community?
